ADFX Energizer # 1 - 2016

Three client's eye views

Everyone values effectiveness but specific practices and demands vary by business, by culture, by sector and by individual. This is a unique opportunity to hear the experiences and expectations of clients from two of Ireland’s leading advertisers. 


  • Paula Murphy, Brand Operations, Vodafone and Chair of the Marketing Institute  

  • Marie Collier, Marketing Communications Manager,  VHI Healthcare 

  • Aaron Keogh, General Manager Individual Business, VHI Healthcare


in a three-way discussion on the benefits, barriers and challenges for strengthening effectiveness in an Irish context.  

The clients will reflect on best practice and opportunities using concrete examples from their organisations and agency relationships.


The discussion will be facilitated by independent strategic planner Karen Hand.  

ADFX Energizer # 1 - 2016