ADFX Shortlist 2016
15th July 2016
ALCOHOLIC BEVERAGES
Heineken ‘How Heineken won the Rugby World Cup’
Agency: Rothco & Starcom
Coors Light ‘Playing games to win digitally with young males’
Agency: Starcom + CKSK
AUTOMOTIVE
MINI with ‘Round Ireland Relay’
Agency: Cawley Nea TBWA
CORPORATE FINANCE AND SERVICES
EBS with ‘The Value of fame; How EBS beat the targets, bucked the trends and changes the rules’
Agency: Irish International
Bord Gáis with ‘Switched On’
Agency: Publicis Dublin with joint credit to DDFH&B & Mindshare
Ulster Bank with ‘A Mortgage you can live with’
Agency: Ogilvy & Mediavest
RaboDirect with ‘Not just any case study’
Agency: Boys & Girls
AIB with ‘Less saying, more doing’
Agency: Rothco & Starcom
Bank of Ireland Mortgages
Agency: Cawley Nea TBWA + Carat
AIB with ‘Back from the brink of brand extinction’
Agency: Rothco
FMCG
McDonnell’s Curry Sauce ‘How a curry sauce pasted the market’
Agency: Boys & Girls & Mindshare Media Ireland
Waterwipes with ‘How showing ineffectiveness proved to be dramatically effective for a plucky little Irish business’
Agency: DDFH&B & OMD Ireland
Avonmore Super Milk with ‘Healthy Bones for life’
Agency: Irish International & Carat
Barry’s Tea with ‘Give it time to Brew’
Agency: Irish International & OMD Ireland
Deep River Rock with ‘How advertising and brand building kept Deep River Rock hydrated for 10 years’
Agency: McCann Blue & Mindshare Media Ireland
Cadbury Dairy Milk with ‘Combining science and art to maximise effectiveness’
Agency: PHD Ireland
The Natural Confectionary Company with ‘How Jelly Phants were born’
Agency: PHD Ireland
Tayto with ‘How a 60 year old character connected with the younger generation’
Agency: Publicis Dublin & Vizeum
Cuisine de France with ‘A Bread Basket Case’
Agency: Rothco & Mediaworks
LEISURE MEDIA & ENTERTAINMENT
Fáilte Ireland – Visit Dublin with ‘Making Dublin click again with Tourists’
Agency: In the Company of Huskies
Iarnród Éireann with ‘Rail for the Win’
Agency: Publicis Dublin
Three with ‘Three does all it takes for the Irish Rugby Team’
Agency: Boys & Girls & Mediavest
The Irish Times with ‘You are what you read’
Agency: Owens DDB
LONG TERM EFFECTIVENESS
Barry’s Tea ‘Give it time to Brew’
Agency: Irish International & OMD Ireland
Supervalu with ‘How a brave local brand defied the forces of globalisation’
Agency: DDFH&B
Fáilte Ireland – Discover Ireland with ‘9 years selling Ice to Eskimos’
Agency: DDFH&B & PHD Ireland
Bord Gáis Energy with ‘Switched On’
Agency: Publicis Dublin with joint credit to DDFH&B & Mindshare
Deep River Rock with ‘How advertising and brand building kept Deep River Rock hydrated for 10 years’
Agency: McCann Blue & Mindshare Media Ireland
ELECTRICAL CONSUMER GOODS
Electric Ireland with ‘Electric Ireland’s launch into the most difficult markets, Northern Ireland’
Agency: Cawley Nea TBWA & Mediavest
PUBLIC SERVICE, SOCIAL WELFARE & EDUCATION
Bord Iascaigh Mhara – Safety at Sea with ‘Live to tell the tale’
Agency: DDFH&B
Fáilte Ireland – Visit Dublin with ‘Making Dublin click with Tourists’
Agency: In the Company of Huskies
Daintree Paper with ‘How we took the hate out of the Debate’
Agency: Rothco
Safe food Folic Acid Campaign with ‘Reaching the Unreachable. Convincing the Inconvincible’
Agency: McCann Blue & Mindshare Media Ireland
NEW LAUNCH
The Natural Confectionary Company with ‘How Jelly Phants were born’
Agency: PHD Ireland
Virgin Media Ireland with ‘The Story of 2015’s most successful Irish brand transformation’
Agency: Irish International & OMD Ireland
Mc Donald’s Mc Mór with ‘Launching the Best of Ireland in a Bun’
Agency: Cawley NeaTBWA
eir ‘No more Pots. The Story of turning a brand around to live life on eir’
Agency: DDFH&B & Vizeum
Bord Iascaigh Mhara – Safety at Sea with ‘Live to tell the tale’
Agency: DDFH&B
Waterwipes with ‘How showing ineffectiveness proved to be dramatically effective for a plucky little Irish business’
Agency: DDFH&B & OMD Ireland
Orchard Thieves ‘Thieving the Spotlight’
Agency: Rothco & Starcom
PHARMACEUTICALS, HEALTHCARE, COSMETICS
VHI with ‘Using advertising to cultivate a more sustainable customer base’
Agency: Publicis Dublin & PHD Ireland
Waterwipes with ‘How showing ineffectiveness proved to be dramatically effective for a plucky little Irish business’
Agency: DDFH&B & OMD Ireland
RETAIL & FASHION
SuperValu with ‘Giving small producers a big chance’
Agency: DDFH&B
Lidl Ireland with ‘Gaining a lot from living a little’
Agency: Chemistry & Mediaworks
IT/ TELECOMMUNICATIONS & DIGITAL
Three with ‘How the Perfect Surprise won Christmas’
Agency: Boys & Girls & Mediavest
eir with ‘No more Pots. The Story of turning a brand around to live life on eir’
Agency: DDFH&B & Vizeum
Three with ‘Three does all it takes for the Irish Rugby Team’
Agency: Boys & Girls & Mediavest
Tesco Mobile Ireland with ‘From little voice to big voice
Agency: Chemistry & Initiative
PhoneWatch with ‘From Crime to Clicks’
Agency: ZenithOptimedia & Brando
SMALL BUDGET
The Natural Confectionary Company with ‘How Jelly Phants were born’
Agency: PHD Ireland
Safe food Folic Acid Campaign with ‘Reaching the Unreachable. Convincing the Inconvincible’
Agency: McCann Blue & Mindshare Media Ireland
RCSI with ‘Look back. Step forward’
Agency: Publicis Dublin
Bord Iascaigh Mhara – Safety at Sea with ‘Live to tell the tale’
Agency: DDFH&B
Waterwipes with ‘How showing ineffectiveness proved to be dramatically effective for a plucky little Irish business’
Agency: DDFH&B & OMD Ireland
Daintree with ‘How we took hate out of the Debate’
Agency: Rothco
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