ADFX Shortlist 2018
25th July 2018
Automotive
Nissan - A Micra Revolution - Smashing conventions and European sales, how a bespoke Irish campaign rescued a brand
Agencies: In The Company of Huskies & Spark Foundry
Corporate Finance & Services
Energia - Clever Humans Get Results
Agencies: Boys & Girls & Vizeum
FMCG
Kerry Foods, Dairygold - A case on how to spread the good stuff
Agencies: Rothco & Vizeum
Boyne Valley Foods - Ambassador, with this ADFX paper you are really spoiling us
Agencies: Boys & Girls & Mindshare
Dulux Ireland - Painting an invincible story of success
Agencies: Boys & Girls & Mediacom
Musgraves - Just Good Coffee: A Frankly Honest Account of Frank & Honest’ s Launch in Ireland
Agencies: Starcom & In The Company of Huskies
IT/Telecommunications & Digital
Eir Mobile - ‘Speak now or forever hold your peace’ - the odd couple union that went off without an objection, the migration of Meteor to eir mobile.
Agencies: Rothco & Vizeum
Three - How a fearless girl and her cloud saved Christmas for Three.
Agencies: Boys & Girls & Spark Foundry
Virgin Media - Age of Promiscuity
Agencies: BBDO Dublin & OMD Dublin
Leisure, Media & Entertainment
Lidl - How Lidl changed the nation's attitude to Ladies Gaelic Football by calling for Serious Support
Agency: Chemistry
Irish Times - Small Island Big News
Agencies: PHD Ireland & Owens DDB
EuroMillions - When Ireland dared to dream big
Agencies: DDFH&B & Starcom
Aer Lingus - There’s No Place Like Home - How to bring Home Advantage around the world, and back again.
Agencies: Rothco
Failte Ireland - A bedtime story that woke up domestic Tourism
Agencies: Rothco, Mindshare & In The Company of Huskies
Long Term Effectiveness
Vodafone - The Tin Man Gets a Heart: 5 years of Elevating and Celebrating the Vodafone Ireland Network
Agencies: Grey London & Wavemaker
Iarnród Éireann - Back on Track.
Agencies: Publicis & Spark Foundry
VHI - Restoring Balance in the Healthcare Market
Agencies: Publicis & PHD Ireland
St. Vincent De Paul - BREAKING THE CYCLE - How we helped change St Vincent de Paul’s fortunes when the charity sector was facing hard times (Annual Appeal 2015-2017)
Agency: In the Company of Huskies & Mediacom
AIB - From bankruptcy to IPO, the remarkable story of AIB.
Agency: Rothco
New Launch
Bord Na Mona - Changing the Nature of Bord Na Mona
Agencies: Chemistry & OMD
Failte Ireland – A bedtime Story that woke up domestic tourism
Agencies: Rothco, Mindshare in the Company of Huskies
Lidl - How Lidl changed the nation's attitude to Ladies Gaelic Football by calling for Serious Support
Agencies: Chemistry
Nissan - A Micra Revolution. Smashing conventions and European sales, how a bespoke Irish campaign rescued a brand
Agencies: In The Company of Huskies & Spark Foundry
VHI - Let's Talk Fertility
Agencies: PHD Ireland & Publicis
Permanent TSB: 2 Plus More Experiences
Agencies: Publicis, PHD Ireland & iCAN
Pharmaceutical, Healthcare, Cosmetics & Toiletries
VHI – Let’s talk Fertility
Agencies: PHD Ireland & Publicis
VHI – Restoring Balance in the Healthcare Market
Agency: Publicis & PHD Ireland
Public Service, Social Welfare & Education
RSA - Tackling drink driving on Irish roads, and doing it #ForCiarán.
Agencies: BBDO & Spark Foundry
Irish Blood Transfusion Service - Donor See, Donor Do
Agency: BBDO Dublin
St. Vincent De Paul - BREAKING THE CYCLE - How we helped change St Vincent de Paul’s fortunes when the charity sector was facing hard times (Annual Appeal 2015-2017)
Agency: In The Company of Huskies & Mediacom
Retail and Fashion
Lidl - How Lidl changed the nation's attitude to Ladies Gaelic Football by calling for Serious Support
Agency: Chemistry
Lidl: The Basket That Grew Up To Be A Trolley
Agency: Chemistry
Small Budget
The Defence Forces – Finding the right fit: Data Sniping for the Defence Forces
Agency: Rothco
Dulux Ireland – Painting an Invincible story of suss
Agencies: Boys & Girls & MediaCom
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