2018 JudgeFounder, Hellfire Brand Club
Andy has two decades experience working on markets and brands in North and Latin America, Eastern and Western Europe, Africa, the Middle East, Asia and Australia/New Zealand leading Brand and Portfolio Strategy, Brand Positioning, Insight, Research, Innovation, Commercial and Marketing growth drivers at Quaker Oats, P&G and Diageo and on iconic Brands like Guinness, Baileys, Carlsberg, Ariel, Tide and Gatorade – most recently as Global Brand Strategy and Planning Director on Guinness and Baileys.
Founder of the Hellfire Brand Club. Andy believes that brands connected to a culturally resonant purpose deliver higher growth. Andy also believes that purposeful brands only work well when they create mental availability that’s is matched by brilliant physical availability in their growth drivers and he has experience leading the development of over $700million worth of innovation.
In addition to the Hellfire Brand Club, Andy also owns the start up Hellfire Brew Club craft brewery which is establishing a presence in Ireland and has stories that are known in 30 different countries. We are establishing a place for ourselves in music through the Hellfire Music Club, recently featuring in album launches and music videos.