ADFX Awards

Celebrating the Most Effective Advertising in Ireland

Anne-Marie O'Sullivan

2016 Judge

Strategic Planner Anne-Marie O'Sullivan

Anne-Marie O’Sullivan is a Strategic Planner with particular expertise and interest in using video methodologies in qualitative research to help brand owners generate insight and apply this to their business.

She has held various senior roles in research technology companies, most recently at WatchMeThink.com as Strategy Director and Qualvu.com as Managing Director EMEA. At Qualvu   (the mobile video-based company since acquired by FocusVision) Anne-Marie led the company’s successful European set up and growth, under-taking Global video insight projects for clients such as P&G, Unilever and Nestle.

Anne-Marie has worked client side at Diageo and for agencies BBH and McCann-Erickson where she was Planning Director.   She has led the communication strategy and written the papers for 3 IAPI ADFX awards - 1 Gold and 2 Silver - as client for Smithwick’s; while at Diageo and as the planner for Heineken and Diet Coke while at McCann’s.

Anne-Marie now works with a number of companies and is a Mentor for Enterprise Ireland to early stage software and International services entrepreneurs.