2010 JudgeOne of the founders of the Effectiveness Partnership and former Head of Effectiveness with Leo Burnett UK.
Gurdeep is one of the founders of the Effectiveness Partnership and was a former Head of Effectiveness with Leo Burnett UK who worked across all the agency's major clients, including Kellogg's, P&G, Heinz, McDonald's, Fiat, Barclays and COI. He has won numerous industry effectiveness awards, including Double Gold at the IPAs and Euro Effies with his co-founder Janey Bullivant. They have also collaborated with the IPA on various industry research projects to further the cause of effectiveness.
Gurdeep has worked in both research and the City. He is a trained Econometrician, with a MSc in Econometrics and Forecasting.