Jack and Jill
A True Story, A Real Effect
Jack and Jill told a simple story, connecting with people’s hearts, minds and pockets. The return of €550,000 in media from a €10,000 investment was an effect of Brigid’s story, powerfully communicated.
A pure expression of advertising effectiveness: taking a relatively unknown organisation, delivering real presence and a compelling proposition to raise vital funds.
See why the judges awarded the case two golds here.