2012 JudgeKemmy Business School, University of Limerick
Maurice Patterson is a Consumer Researcher and Programme Leader for the MSc. in Marketing, Consumption & Society at the Kemmy Business School, University of Limerick. Maurice's interests are located at the intersection between consumer culture, advertising and branding and, in particular, how the meanings carried by brands and advertising are used by consumers to establish identities. He has co-written two textbooks in the field of direct and relationship marketing, and his publications have appeared in the European Journal of Marketing, the Journal of Marketing Management, Marketing Theory, and a variety of other scholarly outlets. He is on the editorial board of the Journal of Consumer Behaviour.