ADFX Awards

Celebrating the Most Effective Advertising in Ireland

Sera Miller

2018 Judge

Consultant CSO, Material GROUP Sera Miller

Sera Miller is co-founder of the Fawnbrake Collective, a new brand strategy and experience design consultancy. After 15 years of running agencies in the UK and working on a diverse range of brands inc. SSE, Lloyds Banking Group (inc. London 2012), Live Nation, Tennent's, Magners, Becks and Famous Grouse Brands, Sera joined partner Amelia Torode to run Fawnbrake, with a mission to offer fast, flat and flexible strategic solutions to clients via a new O/S for talent and creativity. Passionate about both understanding and demonstrating the business value of the creative solutions we build in response to client's business problems, Sera has been involved in the UK's Eff Week since its inception and following a period as Deputy Chair of the IPA's Effectiveness Leadership Group and an elected IPA Council Member, now has a role on the Eff Works Global Advisory Board. Sera has an MBA from the Berlin School of Creativity where she specialised her research around the role of creativity in business model innovation, a subject matter she continues to teach and explore through her wider writing and work.