Play or Park
‘PLAY or PARK’ has delivered a considerably positive commercial effect for Topaz – within its first year!
Central to it’s success and more importantly, it’s future potential is a live, dynamic database that provides consumer insights and in turn, business intelligence which enables the business to drive incremental value from individual customers.
Furthermore, ‘PLAY or PARK’ has had a transformative effect on the brand’s relationship with its customers, moving them from indifference to preference.
It is an excellent example of what can be achieved with big, bold ambitions and a genuine desire to present customers with something new and something exciting.
See what the judges thought here.