ADFX 2016 winners

Bronze How Heineken won Rugby World Cup 2015 Rothco & Starcom
Gold AIB: Back from the brink of brand extinction Rothco
Silver RaboDirect: Not Just Any Case Study Boys and Girls
Bronze Bank of Ireland Mortgages Cawley NeaTBWA & Carat
Gold Cadbury Dairy Milk: Combining science and art to maximise effectiveness PHD 
Gold McDonnells: How a dry curry sauce pasted the market Boys and Girls & Mindshare
Silver Cuisine de France: A bread basket case Rothco & Mediaworks
Silver No more POTS: The story of turning a brand around to Live Life on eir DDFH&B & Vizeum
Silver Three: How The Perfect Surprise won Christmas Boys and Girls & MediaVest
Silver PhoneWatch: From crime to clicks to conversions; success for PhoneWatch following brave creative and media direction change Brando & Zenith
Bronze Tesco Mobile Ireland: From little voice to big voice Chemistry & Initiative
Gold The Irish Times: You Are What You Read Owens DDB & PHD 
Silver Three does All It Takes for the Irish Rugby Team Boys and Girls & MediaVest
Bronze Fáilte Ireland: Making Dublin click again with tourists In the Company of Huskies
Gold SuperValu: How a brave local brand defied the forces of globalisation DDFH&B
Silver Fáilte Ireland: Nine years of selling ice to Eskimos DDFH&B & PHD 
Silver Give it time to brew: How Ireland’s longest-running brand idea helped Barry’s Tea to ride out the recession Irish International & OMD
Bronze How advertising and brand building kept Deep RiverRock hydrated over 10 years Mc CannBLue, Ogilvy & Mindshare
Bronze Switched On: Moving Bord Gáis Energy from state sector monolith to private sector powerhouse in eight short years Publicis Dublin, DDFH&B & Mindshare
Gold Orchard Thieves: Thieving the spotlight Rothco & Starcom
Silver The Natural Confectionery Company: How Jelly-Phants were born PHD 
Silver WaterWipes: How showing ineffectiveness proved to be dramatically effective for a plucky little Irish business DDFH& & OMD
Bronze Big, bold and single-minded: From UPC to Virgin Media; the story of 2015’s most successful Irish brand transformation Irish Internatioanal & OMD
Gold WaterWipes: How showing ineffectiveness proved to be dramatically effective for a plucky little Irish business DDFH&B & OMD
Bronze safefood: Reaching the unreachable, convincing the inconvincible; persuading all sexually active women, not just those planning a family, to take folic acid daily. Mc CannBlue & Mindshare
Bronze Bord Iascaigh Mhara: Live to Tell the Tale DDFH&B
Silver Lidl: Gaining a lot from living a little Chemistry & Mediaworks
Bronze SuperValu: Giving small producers a big chance DDFH&B
Gold Daintree: How we took hate out of the debate Rothco
Gold The Natural Confectionery Company: How Jelly-Phants were born PHD 
Silver MINI: Round Ireland Relay Cawley NeaTBWA & Vizeum
Bronze Bord Iascaigh Mhara: Live to Tell the Tale DDFH&B

Judges Awards

Grand Prix sponsored by TV3 - Orchard Thieves: Thieving the Spotlight  - Rothco & Starcom
Best New Learning - The Natural Confectionery Company: How Jelly-Phants were born - PHD 

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