ADFX 2016 winners
Bronze | How Heineken won Rugby World Cup 2015 | Rothco & Starcom |
Gold | AIB: Back from the brink of brand extinction | Rothco |
Silver | RaboDirect: Not Just Any Case Study | Boys and Girls |
Bronze | Bank of Ireland Mortgages | Cawley NeaTBWA & Carat |
Gold | Cadbury Dairy Milk: Combining science and art to maximise effectiveness | PHD |
Gold | McDonnells: How a dry curry sauce pasted the market | Boys and Girls & Mindshare |
Silver | Cuisine de France: A bread basket case | Rothco & Mediaworks |
Silver | No more POTS: The story of turning a brand around to Live Life on eir | DDFH&B & Vizeum |
Silver | Three: How The Perfect Surprise won Christmas | Boys and Girls & MediaVest |
Silver | PhoneWatch: From crime to clicks to conversions; success for PhoneWatch following brave creative and media direction change | Brando & Zenith |
Bronze | Tesco Mobile Ireland: From little voice to big voice | Chemistry & Initiative |
Gold | The Irish Times: You Are What You Read | Owens DDB & PHD |
Silver | Three does All It Takes for the Irish Rugby Team | Boys and Girls & MediaVest |
Bronze | Fáilte Ireland: Making Dublin click again with tourists | In the Company of Huskies |
Gold | SuperValu: How a brave local brand defied the forces of globalisation | DDFH&B |
Silver | Fáilte Ireland: Nine years of selling ice to Eskimos | DDFH&B & PHD |
Silver | Give it time to brew: How Ireland’s longest-running brand idea helped Barry’s Tea to ride out the recession | Irish International & OMD |
Bronze | How advertising and brand building kept Deep RiverRock hydrated over 10 years | Mc CannBLue, Ogilvy & Mindshare |
Bronze | Switched On: Moving Bord Gáis Energy from state sector monolith to private sector powerhouse in eight short years | Publicis Dublin, DDFH&B & Mindshare |
Gold | Orchard Thieves: Thieving the spotlight | Rothco & Starcom |
Silver | The Natural Confectionery Company: How Jelly-Phants were born | PHD |
Silver | WaterWipes: How showing ineffectiveness proved to be dramatically effective for a plucky little Irish business | DDFH& & OMD |
Bronze | Big, bold and single-minded: From UPC to Virgin Media; the story of 2015’s most successful Irish brand transformation | Irish Internatioanal & OMD |
Gold | WaterWipes: How showing ineffectiveness proved to be dramatically effective for a plucky little Irish business | DDFH&B & OMD |
Bronze | safefood: Reaching the unreachable, convincing the inconvincible; persuading all sexually active women, not just those planning a family, to take folic acid daily. | Mc CannBlue & Mindshare |
Bronze | Bord Iascaigh Mhara: Live to Tell the Tale | DDFH&B |
Silver | Lidl: Gaining a lot from living a little | Chemistry & Mediaworks |
Bronze | SuperValu: Giving small producers a big chance | DDFH&B |
Gold | Daintree: How we took hate out of the debate | Rothco |
Gold | The Natural Confectionery Company: How Jelly-Phants were born | PHD |
Silver | MINI: Round Ireland Relay | Cawley NeaTBWA & Vizeum |
Bronze | Bord Iascaigh Mhara: Live to Tell the Tale | DDFH&B |
Judges Awards
Grand Prix sponsored by TV3 - Orchard Thieves: Thieving the Spotlight - Rothco & Starcom
Best New Learning - The Natural Confectionery Company: How Jelly-Phants were born - PHD
