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ADFX 2018 Winners
Les Binet Updated How to write an IPA Effectiveness Award paper
A line in the Sand
A meta-analysis of the IAPI AdFx Effectiveness Database
IAPI have supported TAM to produce this report by Strategic Planner Karen Hand
ADFX 2018 Award Show
ADFX Awards 2018
The ADFX Awards, hosted by IAPI and in association with headline sponsor News Ireland, are recognised as being the toughest awards in the marketing communications industry with advertisers and agencies needing to illustrate the effectiveness of their successful campaigns through a rigorous set of business performance criteria and results including measurable business successes and contributions to the bottom line.
The most coveted award of the night, The ADFX Grand Prix, was awarded to joint entrants In the Company of Huskies and Spark Foundry for their work on Nissan’s A Micra Revolution Campaign, which smashed conventions and European sales. An Irish created campaign which was successful in rescuing the renowned Nissan brand. The campaign also won Gold in the Automotive category.
The award for Dedication to Effectiveness, which measures success of campaigns of more than two years and highlights the importance of consistency, went to joint winners PHD Ireland and Publicis for their work with Vhi Healthcare.
Special recognition went to Rothco who picked up two of the nights Special Awards for Best New Learning for their work with Aer Lingus’ sponsorship of the Irish Rugby Team and Best Use of Insight for their extremely targeted campaign for The Defence Forces, which also came out on top in the Small Budget category.
Long-term effectiveness is key to successful campaigns and Grey Lond & Wavemaker celebrated as they scooped the award for their work with Vodafone – The Tin Man Gets a Heart, which celebrates Five years of elevating the Vodafone Ireland Network.
Commenting at the awards, Charley Stoney, CEO IAPI said: ‘Tonight we’ve seen advertising effectiveness in Ireland at it’s very best as the most successful campaigns bask in the spotlight and rightly so. As an industry, we’ve worked tirelessly to demonstrate that advertising and communications are rightly deserving of their place at the strategic boardroom table, for our role in impacting our clients bottom lines and tonight we’re showcasing just why that is. Huge congratulations to all winners and of course to all shortlisted entries who worked tirelessly to compile entries – you’ve all demonstrated advertising effectiveness across the board and deserve to be celebrated for your valiant efforts.