ADFX Awards

Celebrating the Most Effective Advertising in Ireland

Lorna Hawtin

2018 Judge

Disruption Director, TBWA Manchester Lorna Hawtin

As Disruption Director for TBWAManchester, Lorna Hawtin has been an outspoken promoter of effectiveness culture, both in her work with clients and as a spokesperson across the broader creative community.  

She is a member of the IPA's Value of Creativity Leadership Group and was Convener of Judges for the IPA Effectiveness Awards in 2014 having won a number of Effectiveness awards as author in her formative years.  She is also a Fellow of the IPA in recognition of her exceptional prolonged contribution to the industry body and her work in developing the Eff Test.  As a newly appointed member of the UK's Effie committee, she looks forward to extending her insight into the topic through this new channel. 

In addition to her effectiveness work, she has also been the recipient of the Sir John Hegarty Exec. MBA Scholarship to the Berlin School of Creative Leadership, where she took home the Michael Conrad Outstanding Thesis Award for her thought-provoking research on “Unpicking the Extrovert Ideal in ‘Adland’".