Prof. Tony Meenaghan

2008 Judge

Smurfit Graduate Business School UCD Prof. Tony Meenaghan

IAPI Advertising Effectiveness Awards 2008 Judging Chairman

Professor Tony Meenahan specialises in Marketing and Marketing Communications at the Graduate College of Business in University College Dublin. He is the author/editor of numerous books including Commercial Sponsorship, Perspectives on Marketing Management, Marketing Communications in Ireland and Researching Commercial Sponsorship. He has published in major international journals such as the International Journal of Advertising, the Journal of Advertising Research and the Sloan Management Review amongst others. He has been involved in the IAPI Advertising Effectiveness Awards since their inception in 1996.

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