Rothco and Liberty Insurance

Against All Odds

This case proves how a differentiated and brave idea enabled advertising to be Liberty’s most powerful commercial tool. Great ideas work and can not only transform the fate of a business, but also become an organisational mantra to guide and unify.

Within ten months the brand formerly known as Quinn Insurance, broke with the past, stemmed the loss of customers and established itself as a leading player in the highly competitive Irish insurance market by launching under a new name - Liberty Insurance. Rothco and Liberty Insurance won two golds at this year’s ADFX awards.

Find out what the judges thought in the video below.