Watch and Buy Study 2012
Nielsen TAM Ireland
This study concentrates on FMCGs and looks at the economic environment & consumer sentiment. It
covers how shoppers behaviour is changing & the role that price, promotion and advertising strategies
play in this. There is an in-depth look at private labels and discounters and the consumers search for
value. It then looks at the role that advertising plays in the categories and brands that are winning the
private label battle.
- Watch and Buy Study 2012
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Published: The Nielsen Company