Prof. Tony Meenaghan
2008 JudgeSmurfit Graduate Business School UCD
IAPI Advertising Effectiveness Awards 2008 Judging Chairman
Professor Tony Meenahan specialises in Marketing and Marketing Communications at the Graduate College of Business in University College Dublin. He is the author/editor of numerous books including Commercial Sponsorship, Perspectives on Marketing Management, Marketing Communications in Ireland and Researching Commercial Sponsorship. He has published in major international journals such as the International Journal of Advertising, the Journal of Advertising Research and the Sloan Management Review amongst others. He has been involved in the IAPI Advertising Effectiveness Awards since their inception in 1996.